My Little Monster offers users plenty of customization options, starting with skin template and color. This includes a template that resembles volcanic rock, and another that looks like fur, and so on. Other customizations can be made for eye shape and design, accessories like hats and beards and much more. For many items, users can change the color by sliding through a variety of shades to find the right one.
When a monster has been created, users can take pictures of it in the in-app photo booth, or turn their monster in a physical, real-world object via an in-app purchase of $19.99 (plus shipping and handling). When users make the purchase, their monster is 3D printed at a size of two inches, in full color, and sent to their door. All users can purchase their monster using a credit card or PayPal account, while users of supported devices also have the option of making a purchase using Apple Pay.
“My Little Monster is a great fit for Crazy Labs, with a truly innovative product and a desire to create something that will stand out in the app stores and capture audiences of all ages,” said Uri Golan, developer relations manager at Crazy Labs, in a statement. “We worked closely with Mico Studio to make the game feel natural and accessible, implement Apple Pay for a super simple checkout experience and make sure the game hits the stores in time for Christmas. We look forward to see the effect Apple Pay will have on the monetization of the game.”