Daily Talk Show Live From E! Relaunches via Facebook Live

Cable network E! Monday launched a daily talk show via Facebook Live, Live From E!.

Cable network E! launched a daily talk show via Facebook Live, Live From E! on Monday.

Todd Spangler of Variety reported that the existing show was completely redeveloped for the social network, adding that it is being shot using an Apple iPhone 6S Plus.

Live From E! will “air” at 12:30 p.m. ET weekdays, running 15 to 20 minutes, and Spangler added that the show’s revamp for Facebook included a new desk on the set to better accommodate the screen size, as well as a 60-inch monitor to share content with viewers in the same shot as the hosts.

Also, viewers will be able to submit questions or comments via Facebook, which may be incorporated into the show.

E! News and Digital executive vice president and general manager John Najarian told Spangler:

We are looking to expand our offsite video platform by leveraging the best and newest technology available in social. By innovating the Live From E! series and simulcasting it on the Facebook Live platform, we will continue to bring our viewers the great breaking news content and topical discussions they have always loved about the franchise, while also not sacrificing engagement and production quality.

Readers: Will you check out Live From E!?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: March 21, 2016 https://stage.adweek.com/digital/live-from-e/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT