Yes, folks. LiveJournal is still alive and well and today they’ve got a big announcement. They are unveiling LJ Media, a new social publishing group that aims to turn popular LiveJournal communities into thriving media sites.
Back in December we gave you a sneak peek at one such project. LiveJournal worked together with celebrity gossip community Oh No They Didn’t (ONTD) to transform the community into a booming media site. ONTD is joined by six other communities to kick off the new LJ Media initiative—Anything Diz (Disney celebrity gossip), ONTD Political, ONTD Games, Arama They Didn’t (Japanese pop culture), Craftgrrl and VaginaPagina (women’s health). They expect 40 to 50 LJ Media sites by the end of the year.
Anjelika Perochenko, general manager at Livejournal, says, “With LJ Media, we are building upon LiveJournal’s greatest appeal: its treasure trove of user-generated content and communities. The formation of LJ Media is a natural progression for LiveJournal. We have been curating and facilitating the discovery of site content for a long time. LJ Media allows us to take this a step further by bringing interesting and active communities to the surface.”
According to a press release, “LiveJournal communities that accept the invitation to become a part of LJ Media are offered marketing support through homepage exposure, advertising, social media and promotions. Additionally, LJ Media provides these communities with special technical advantages such as custom widgets that highlight featured posts and top commenters. LJ Media communities can also elect to participate in an affiliate revenue program.”
Perochenko told me via email, “LJ Media is an exciting initiative for LiveJournal because if successful, we’ll grow and that’s a good thing. It’s a lot of fun working with these varied communities this way—we get to be a part of things we love, too. Operationally, things aren’t changing too much. Our only real ‘demand’ is that each of the LJ Media communities keep doing what they’re doing: stay active, stay interesting, have fun doing it.”
Image credit: Cienpies Design via Shutterstock
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.