Livestreamed Event Twitch Stream Aid Will Raise Money for Efforts Against the Coronavirus

All proceeds will go to the World Health Organization’s Covid-19 Solidarity Response Fund

Viewers will be able to donate throughout the show Twitch
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Livestreaming service Twitch will attempt to entertain people who are socially distancing and raise some money at the same time with its Twitch Stream Aid global charity event, which will be livestreamed Saturday (March 28) starting at noon ET.

The 12-hour charity livestream will benefit the World Health Organization’s Covid-19 Solidarity Response Fund, with all proceeds and donations going to that fund, and it will feature stars from gaming, music and sports, along with special guests.

Fortnite and Uno competitions will be part of the livestream, with talent including Joe Jonas, Lost Kings and Drew Taggart from The Chainsmokers will play games throughout the event as part of the Twitch Rivals program.

There will be musical performances by artists including Die Antwoord, Diplo, Krewella, Lauv, Charlie Puth, Jordin Sparks and Cole Swindell during breaks in the action.

Athletes taking part in Twitch Stream Aid will include Greg Norman, Lando Norris, Aly Raisman, Richard Sherman and Darius Slay.

Finally, streamers who are online during the event can tag their streams with “TwitchStreamAid” for a chance to be featured.

Viewers will be able to donate throughout the show, and streamers can create supporting campaigns on Twitch’s donation page to raise money during their streams. Twitch Stream Aid can also be co-streamed on users’ channels. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: March 26, 2020 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT