Liz Heron, Facebook’s head of news media partnerships, is going back into journalism. Heron, hired by Facebook from the Wall Street Journal last March, announced recently that she is joining The Huffington Post as executive editor.
Heron discussed the move in a Facebook post:
Friends, some news about me: I’m delighted to share with you that I’m joining The Huffington Post as executive editor. I’ve long been an admirer of The Huffington Post and its visionary founder, Arianna, who pioneered much of what defines digital media today. I’m thrilled at the opportunity to help take HuffPost to the next level both as a media innovator and supporter of high-impact journalism — in the U.S. and increasingly around the world. More on this soon once I get started!
In her tenure, Facebook played a prominent role in the year’s first Republican presidential candidate debate. Facebook has also worked with publishers and media companies to integrate more Facebook data into reporting and analysis.
Katie Hawkins-Gaar, Poynter’s digital innovation faculty member, discussed Heron’s move back into journalism:
More than anything, I think this proves how intertwined tech and media are today. Companies like Twitter and Apple want curation and storytelling expertise from journalists, and media outlets are looking for insight on how to grow and reach wider audiences through social and mobile.
Image courtesy of Jessica Murphy.