Love Was in the Air for People on Facebook and Instagram in February

Valentine’s Day was a red-hot Hot Topic, according to the social network’s research arm

Valentine's Day dominated February conversation on Facebook and Instagram Liliboas/iStock
Headshot of David Cohen

Cupid shot his arrow through Facebook and Instagram in February, as Valentine’s Day was the hottest of Hot Topics on both platforms for the month, according to Facebook IQ.

The social network’s research arm also pegged Black History Month and St. Patrick’s Day as leaders in holiday and event conversation for February.

Oscar fever took hold on both platforms last month, as Bradley Cooper led conversation on Facebook in the entertainment category, trailed by Jennifer Lopez, while Instagrammers talked up the 91st Academy Awards and Cooper.

Colin Kaepernick and Kristoff St. John were Facebook Hot Topics in the people category in February, while Meghan Markle and Kaepernick brought the conversational heat on Instagram.

In the brands and products category, Facebook users discussed Samsung Galaxy and Swiffer last month, while Rotten Tomatoes and Kenya Wildlife Service caught the attention of Instagrammers.

Sports fans on Facebook chatted about Julian Edelman and Dwayne Wade in February, while the New York Knicks and Damian Lillard drew the attention of people on Instagram.

Finally, in the food and drink category, people on both platforms gulped down Coca-Cola.

Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.

Check out the data-based graphics below to learn more about recent, topical social trends:

Facebook IQ
Facebook IQ David Cohen is editor of Adweek's Social Pro Daily.
Publish date: March 18, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT