March Madness: Kentucky Most Shared On Social; Duke Most Written About

Though Duke emerged as the champion, a new infographic from Mediametric shows that news about Kentucky, once considered the heavy favorite to win, was the most shared of any school on Facebook and Twitter.

Though Duke emerged as the NCAA Men’s Division I Basketball champions, a new infographic from Mediametric shows that news about Kentucky, once considered the heavy favorite to win, was the most shared of any school on Facebook and Twitter.

Duke did lead the pack in media coverage, and several of their athletes were the focus of articles shared on Facebook and Twitter. The most popular athlete in the news shared on social? Wisconsin’s Frank Kaminsky.

Find out more in Mediametric‘s infographic below.

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Publish date: April 13, 2015 https://stage.adweek.com/digital/march-madness-kentucky-most-shared-on-social-duke-most-written-about/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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