Marshawn Lynch Talks to Press, Avoids a Fine

He promoted Skittles, too

In case you missed it, Skittles PR AOR Olson Engage continued its pre-Super Bowl promotional campaign yesterday by launching a faux interview with Seahawks running back Marshawn Lynch.

The stunt was a play on the fact Lynch strongly dislikes speaking to the press:

We wondered: is a stunt still a stunt when everyone watching knows that it’s scripted? (The firm’s last “prank” involved pouring thousands of Skittles over Trey Wingo’s head.)

This one, however, hit a little closer to home for many in sports journalism. Check out Lynch’s “performance” from Super Bowl media day yesterday:

Unlike the other “interview,” this stunt was not sponsored by Skittles. (A separate Sporting News post counts the number of times Lynch said “I’m just here so I won’t get fined” at 30.)

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.