In case you missed it, Skittles PR AOR Olson Engage continued its pre-Super Bowl promotional campaign yesterday by launching a faux interview with Seahawks running back Marshawn Lynch.
The stunt was a play on the fact Lynch strongly dislikes speaking to the press:
We wondered: is a stunt still a stunt when everyone watching knows that it’s scripted? (The firm’s last “prank” involved pouring thousands of Skittles over Trey Wingo’s head.)
This one, however, hit a little closer to home for many in sports journalism. Check out Lynch’s “performance” from Super Bowl media day yesterday:
Unlike the other “interview,” this stunt was not sponsored by Skittles. (A separate Sporting News post counts the number of times Lynch said “I’m just here so I won’t get fined” at 30.)