This week, MemeTV has come out of “stealth mode,” according to an official statement. You can find the apps in the Apple and Android store.
The service lets users browse memes from shows, caption them (using that “meme font” we’ve all come to recognize) and then, of course, share them. There’s a “Meme Stream” you can browse, or if you’re looking for a particular moment from say, Game of Thrones, you can find it directly from that show’s “Meme Gallery.”
In terms of branding, there’s a nice catch. If brands create a meme, they can like and follow other memes — one example from a rep was that an “Ellen Show” meme could ‘like’ a Tide or Cottonelle meme. Its parent company is connecTV, a tool that lets you clip from live TV that also runs Tweet Reach, a Twitter analytics platform, so they’re in the right space.
Users will be able to click on a show meme and then be linked through to watch it on Hulu, Amazon, Netflix or wherever. According to a statement, they’re also in talks with television networks:
We have deals with major CE and MSO providers on the distribution side. And our investors/partners in local television will be promoting the NEW MemeTV brand and service with local anchors and reporters making and sharing their own TV memes. Thats more than 200 stations nationwide. We’ll also be working with Fox and others to market shows using MemeTV with links to Show “Digest” pages that feature top memes from that program.
While it’s a cool little tool for making and sharing memes, they might be a little late to the party. Memes are funny because they come from the depths of the Internet and are shared organically. Right? I don’t know if you can predict how shareable branded memes will be. You can’t just take a still from a “New Girl” episode and add a line of dialogue on it and expect people to share it. Or maybe you can. If it’s successful, we’ll never go back to the days of Grumpy Cat. And if it isn’t, at least we’ll always have Grumpy Cat.