First-Ever Facebook Messenger Ad Debuts

Facebook debuted the first-ever ad backing its Messenger applications in a Facebook post by former PayPal president David Marcus, who joined the social network in June to lead its mobile messaging efforts.

MessengerAd650Facebook debuted the first-ever ad backing its Messenger applications in a Facebook post by former PayPal president David Marcus, who joined the social network in June to lead its mobile messaging efforts.

The spot (embedded below) is titled, “Messenger. Say I love you better.” It features a couple throwing physical versions of Messenger posts, photos, videos and stickers at each other, demonstrating how they are expressing their love for each other via the app.

Readers: What are your initial impressions?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 20, 2014 https://stage.adweek.com/digital/messenger-ad/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
{"taxonomy":"","sortby":"","label":"","shouldShow":""}