Millennials Expected to Spend About $62 Billion on Media

Young people might have value after all

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According to a new study from professional services firm Deloitte, young people aren’t completely terrible. We kid! Of course they are. But here’s the good news — they’re okay with paying for media.

Deloitte’s report says that millennials will spend about $62 billion on media this year. There are roughly 83 million millennials in America, so that works out to about $750 per person. Unsurprisingly, the number one thing they’re willing to pay for is TV; each young person is expected to shell out $316 for the right to watch Keeping up with The Kardashians. Television is followed by music ($125 per person) and computer games ($100).

As for print media, well… If you look closely at the graphic, you’ll see there’s hope. Each millennial will spend about $19 on newspapers this year. Hey, that’s not nothing! It’s definitely close though.

(Images: Shutterstock and Deloitte)

Publish date: January 20, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT