Millennials: No Collar Workers

Millennials will transform workplaces according to a new study by MTV entitled, “No Collar Workers,” that took an in-depth look at the career perspectives of this often misunderstood generation. The study was conducted online in January 2012 and polled 509 Millennials.

Nick Shore, senior vice president of strategic insights and research at MTV, wrote a piece about the study for MediaPost, reminding us that “around 10,000 millennials turn 21 every day in America right now, and by some estimates there are already 40 million millennials in the workforce.” According to Shore, at the core of the Millennial employee is, “the quest for meaningful work that makes a difference.”  This fundamental need manifests itself in ways that differ from Baby Boomers and GenX.

Shore elaborates:

What could be misinterpreted as “self importance” is a deeper sense of having many new ideas and wanting to contribute, as well as a desire to have their tech skills and savvy tapped by senior managers.

What could be misinterpreted as “career pickiness” is an expression of a need to connect deeply with the work…

More specifically, the study found that:

88% of Millennials want their coworkers to be their friends

89% of Millennials want their workplace to be social and fun (compared to only 60% of Boomers)

79% of Millennials think they should be allowed to wear jeans to work at least sometimes (compared to only 60% of Boomers)

89% of Millennials want to be able to decide how to do a project at work (no difference from GenX and Boomers)

81% of Millennials think they should be allowed to make their own hours at work (compared to only 69% of Boomers)

Three-fourths of Millennials want to work for themselves one day

92% of Millennials think their company is lucky to have them as an employee

85% of Millennials think their mastery of technology makes them faster than their older coworkers

76% of Millennials think their boss could learn a lot from them (compared to only 50% of Boomers)

8 out of 10 Millennials want regular feedback from their boss

8 out of 10 Millennials think they deserve to be recognized more for their work

Over half of Millennials want feedback at least once a week or more

Only 6% of Millennials prefer annual reviews from their bosses

89% of Millennials think it is important to be constantly learning at their job

90% of Millennials think they deserve their dream job

Nearly 6 in 10 Millennials feel that they will switch jobs in less than 5 years

A higher salary is the preferred reward among two-thirds of Millennials, but a full one-third prefer recognition from their boss or coworkers or a promotion over higher pay

Only one quarter of Millennials say they are completely satisfied in their current job — half the level for Boomers

Half of Millennials would rather have no job than have a job they hate

The question is: Are workplaces bending accordingly?

Publish date: March 19, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT