Major League Soccer will play on Twitter’s digital pitch for the next three years.
The league and the social network announced a three-year pact covering live matches (which had been livestreamed on Facebook last season), highlights and features.
The slate kicked off with visiting expansion club Los Angeles Football Club’s 5-1 rout of host Real Salt Lake this past Saturday, and the full schedule is available here.
MLS will also provide Twitter with a package of live, on-demand content every week, enabling fans to follow via @MLS, @FutbolMLS and the individual Twitter handles of the league’s 23 clubs.
Finally, the two parties will work together to create unique content around big MLS events, as they have in the past, with examples including the MLS All-Star Game presented by Target, Heineken Rivalry Week, Decision Day presented by AT&T and the MLS Cup.
Advertising packages for the content in the deal will be made available by Twitter to potential sponsors.