Facebook announced at its F8 global developer conference in San Francisco April 30 that it was testing the ability for developers to add its like button to their applications. The social network used its FbStart event in New York Thursday to announce that its mobile like button is now available to all Android and iOS mobile app developers.
Software engineer Todd Krabach wrote in a post on the Facebook developer blog that app users will be able to directly like those apps’ Facebook pages or Open Graph objects within those apps, as well as sharing those actions on the social network.
Krabach reminded developers that their implementations must be submitted for review via the status and review tab in the dev tool before the like button will go live in their apps, and he also offered the following tips for getting started:
Determine the most relevant moment to show the like button: There are many parts of an app where you can choose to display the like button, and below are some guidelines, along with examples of successful implementation:
You can show the like button after a user reaches a certain level of engagement within the app, similar to how The Tribez & Castlez does when players complete level five. This is very effective if you know that people are more likely to want to share or stay connected after a specific level of engagement within your app.
You may want to drive likes as soon as people log into to your app or on the main screen of your app, similar to musiXmatch. This can be successful if your app already has a strong brand association or if people decide to log in after having already experienced your app on a different platform. Showing the like button on the main screen of your app, as The Sandbox has done, or even under the settings of your app, can be effective for first-time users, as long as it is a clear and seamless experience.
Position the like button for high engagement: We recommend testing different locations to determine which leads to the best engagement. It is also important to select locations on the screen that resonate with your existing app experience and user interface. Some apps also show a pop-up dialog with the like button at the right moment in the app when people want to engage or share content.
Create an engaging Facebook page: Your page is the best way to communicate with people and keep them up-to-date on information related to your app or game. You can provide tips, start a conversation or even reach your relevant audience through ads. Liking the page allows active mobile app users to engage with your content on both Web and mobile. Additionally, you can use App Links to create a seamless experience between your page and your native app. This way, your fans will be able to click on a link posted on your page and go directly back to your native or Web app without friction.
Developers: Are you already making plans for Facebook’s mobile like button?