Mobile NFL Fans Share via Facebook Far More Than Twitter

RadiumOne survey shows a 6-1 differential between social platforms

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According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or Thursday). Given the other recent stats on mobile and football legions, that number isn't shocking.

But here's what's more interesting: Mobile NFL fans are more likely to share content on Facebook than Twitter at a 6-1 clip, RadiumOne says.

Below are interesting numbers from the San Francisco-based digital advertising company's new data.

  • Among those who share content on their mobile phone, 51 percent use Facebook, followed by text (26 percent), email (11 percent), Twitter (8 percent), YouTube (2 percent) and Instagram (2 percent).
  • 51 percent check their mobile device between five and 15 times on game days for relevant info.
  • 77 percent of fans have at least two NFL-friendly apps such as ESPN or Yahoo downloaded.
  • In addition to keeping track of scores and player stats, fans use their iPhones and Androids during games to text (54 percent), use social media (41 percent), email (33 percent) and buy NFL merchandise (7 percent).

The above percentage totals at times exceed 100 percent since RadiumOne's respondents could offer multiple answers on some questions.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
Publish date: October 8, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT