The proliferation of mobile devices has had a large impact on everything from advertising to user behavior and shopping habits. An infographic from mobile security provider Trustlook examines user behavior on mobile during the holiday season and the issues with mobile device security.
Mobile shopping has become core to the online shopping experience. More than 70 percent of Android users surveyed said they planned to make a purchase from a mobile device this holiday season. What’s more, survey participants reported using mobile for purchases more than any other method or device: 40 percent shop online through mobile and 36 percent shop online with tablets and laptops, while less than 20 percent prefer to shop in-store.
Unfortunately, security concerns have grown significantly in recent years. According to Trustlook data, in 2011, there were more than 3,800 kinds of malware on the Android platform, while in 2016, that number has climbed to nearly 3 million. Despite the growth in Android malware, 64 percent of the survey participants had no third-party mobile security applications installed on their devices.
And there’s a lot at stake in the mobile shopping space. According to a press release from Trustlook:
More than one-third of Black Friday sales ($1.2 billion) were conducted via mobile devices, according to Adobe, up 33 percent from a year ago. Moreover, PayPal saw one-third of Thanksgiving Day and Black Friday sales passing through mobile devices on its network, which includes 192 million customers and 15 million retailers.
For more insight, view the infographic below.