Moleskine Goes Red to Fight AIDS


Your favorite ‘lil black notebooks are taking on accents of red this month with the debut of a partnership between Moleskine and (RED), the organization founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. Introduced today, the (MOLESKINE)RED Special Edition #oneREDday collection consists of a classic hardcover Moleskine notebook, planner, pen, and luggage tag: 5% of the purchase price of each item will go to the Global Fund to fight AIDS. And more such collaborations are on the way. According to Moleskine, the (RED) initiative marks “the first of a series of special projects through early 2015 focused on inspiring Moleskine fans to tap their creative power to spur positive change.”

Publish date: October 7, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT