The Audacity of Morning TV: ‘Morning Joe’s’ Mika Brzezinski Forgets Dad’s B-day, Twice!

The first thing Politico‘s Mike Allen did when he appeared for a segment on “Morning Joe” early this morning was remind the show’s co-host Mika Brzezinski that it was her father’s birthday. Brzezinski had clearly forgotten even though, as she said (and was included in Allen’s “Playbook” today), former Sec. of State Madeleine Albright had recently reminded her about it.

The real loser here is Brzezinski’s father, Dr. Zbigniew Brzezinski, who was forgotten on this special day. But the other loser here is Allen. While he was invited on the show to plug his upcoming eBook, almost the entire segment was eaten up by Mika, Joe Scarborough and the rest of the panel yucking it up over Mika’s forgetfulness and how weird her family is. She said none of her family members remember birthdays and that her mother is very critical. Ouch, ouch and more ouch.

Allen sat there quietly, barely muttering a single word while the debauchery went on, until the last 10 seconds when he was invited to talk about his book. Even then, the panel snickered and interrupted as Allen enthusiastically tried to explain how awesome he thinks his book will be and why everyone else will probably think so, too.

Poor Allen. For what it’s worth, FBDC was hanging onto your every word.

Publish date: March 28, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT