Morning Reading List 04.10.09

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Its day 81 covering the Obama administration and week ten for us. What we know and what we’re reading this Friday morning…
From the NYT: Boston Globe employees reacted with a mix of resignation and anger Wednesday on learning of the pay and benefit cuts and the lost job security that The New York Times Company wants them to accept as the price of keeping the money-losing Globe in business.
The LA Times carried a front-page ad yesterday that tiptoed along the traditional line between news and commercial message. The one-column ad, for a new NBC cop show, simulated a news story or critic’s review. It had a headline and included a line about “this reporter” following along with police officers in a night that ends with a shooting. The 11th and last paragraph of the story then mentions the premiere of the new TV series, called Southland.
A petition has been reportedly signed by 100 LA Times staffers so far. It reads: “the journalists of the newsroom strenuously object to the decision to sell an ad, in the form of a phony news story, on the front page of the Los Angeles Times. The NBC ad may have provided some quick cash, but it has caused incalculable damage to this institution.”
Roger Ailes owns another newspaper.
More on the crying men of television from the BBC here and Time Mag here.
Today the Morning Media Menu was joined by ABC Nightline anchor Terry Moran. Listen in here.
CNN’s Ali Velshi was on the mediabistro podcast yesterday to talk about what’s new in financial coverage. Listen here.
Microsoft and Google find themselves in yet another sharp-elbowed battle to be the one to strike a commercial search advertising deal with Twitter, many sources with knowledge of the situation said, as they jockey for position to evaluate the potential of the much-hyped microblogging start-up.
AdAge- Liberal Bloggers to Dems, Advertise With Us. Or Else: “Call it hush money, or call it smart marketing. In some cases, there isn’t much of a difference. Political action groups shouldn’t view advertising on these blogs in the traditional sense of advertising. Besides, we all know banner ads don’t work at all anyway. They should consider advertising on these blogs as an investment in customer-relationship management. And a cheap one at that.
Why are J School applications up? HuffPost’s Rob Fishman: “Of course, no one should blame Columbia for teaching the old ways. As has been painfully evident over the past year, no new model for journalism yet exists. Where one can fault the J-School — and by extension, journalism as a whole — is in its superficial embrace of ‘new media,’ understood at 116th Street as a crash-course in web design as an addendum to the regular curriculum.”
Do Scoops Still Matter in the Digital World? Marketwatch’s Jon Friedman: “How much do scoops still matter in the thick of the digital revolution? Not so much, I’m afraid. With the exception of a Watergate-like bombshell, news exclusives don’t mean as much as they used to, I’d argue, with hand over heart. How long does a scoop last nowadays on the Internet? Ten seconds, maybe? Things have changed.”
Our gal pals at the Reliable Source call out “State of Play” (opening in theaters next week) on a few DC inaccuracies.

Publish date: April 10, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT