MOTHER’S DAY: A Mother Lode Of Stats From The Facebook Data Science Team

The Facebook Data Science Team did not mark the fact that Mother’s Day is coming up Sunday with cards, flowers, or candy, but with a host of statistics about mothers on the social network.

HappyMothersDay650The Facebook Data Science Team did not mark the fact that Mother’s Day is coming up Sunday with cards, flowers, or candy, but with a host of statistics about mothers on the social network.

Stats from the Facebook Data Science Team included:

  • More than 27 million women in the U.S. identify themselves as mothers on Facebook, either by connecting with their children who are also on the social network, or posting life events about giving birth.
  • The average age of all mothers on Facebook is 47, while the average age of those who have had children since last Mother’s Day is 30. Carlos Diuk of the Facebook Data Science Team explained why the average age was so high: “Consider that for most moms on Facebook, we know that they are mothers because they are linked to their kids who are also on Facebook, and therefore those kids are over 13 years old. This explains why we see more moms in their 30s, 40s, or even 50s than in their 20s.”


  • The distances between children and their mothers tend to increase when kids are between 20 and 30, and then stabilize after age 30, but they then see another upward bump when children are in their 40s. Diuk wrote: “We observe how the distance increases between the children and their moms in their 20s and 30s, as kids go to college, move to new jobs, etc. This trend stabilizes after age 30. One could speculate this is because children start establishing homes and jobs, and may not move further. A new upward move is observed when the children are in their 40s. Maybe this time it is mom who is moving as she reaches retirement age?”


The following Mother’s Day-related lists were also shared:

States with the highest percentage of moms on Facebook:

  1. Wyoming
  2. West Virginia
  3. Iowa
  4. South Dakota
  5. Idaho

States with the lowest percentage of moms on Facebook:

  1. New York
  2. California
  3. Virginia
  4. Hawaii
  5. New Jersey


Top 10 links children shared on their mothers’ Timelines on Mother’s Day 2013:

  1. Soul Pancake’s “An Open Letter to Moms from Kid President”
  2. Mother’s Day E-Card by
  3. Boyz 2 Men’s “A Song for Mama”
  4. Fox “Family Guy” clip, “Lois Mom Mum Mommy”
  5. “Mother’s Day” skit by director Clay Weiner
  6. BuzzFeed’s “35 Signs You Were Raised By a Jewish Mother”
  7. 2Pac’s “Dear Mama”
  8. “SNL Digital Short: Motherlover” (featuring Justin Timberlake)
  9. “Treat Your Mother Right” public-service announcement (featuring Mr. T)
  10. “Mother’s Day” brothers spoof by

The most popular Mother’s Day destinations in 10 U.S. metropolitan areas based on check-ins on the past four Mother’s Days, as well as mentions of the holiday and related terms, with check-ins weighted relative to the total number for each location:


  1. TWO Urban Licks
  2. Ray’s on the River
  3. Six Flags Over Georgia
  4. Mary Mac’s Tea Room
  5. The Cheesecake Factory
  6. Park Tavern
  7. Atlanta Fish Market
  8. Marlow’s Tavern
  9. 57th Fighter Group Restaurant
  10. Zoo Atlanta


  1. Fenway Park
  2. Odyssey Cruises
  3. FiRE+iCE Boston
  4. Spirit of Boston
  5. The Cheesecake Factory
  6. IHOP
  7. The Capital Grille
  8. Top of the Hub
  9. Abe & Louie’s
  10. Boston Duck Tours


  1. U.S. Cellular Field
  2. Odyssey Cruises Chicago
  3. Carnivale
  4. Las Tablas Restaurant
  5. Brazzaz
  6. RPM Italian
  7. St. Mary’s Cemetery
  8. The Drake Hotel
  9. Cafe Ba Ba Reeba
  10. Fogo de Chao


  1. Lakewood Church
  2. Downtown Aquarium
  3. Spanish Flowers
  4. Minute Maid Park
  5. Saltgrass Steak House
  6. Cadillac Bar
  7. Brady’s Landing
  8. Baba Yega
  9. Brennan’s of Houston
  10. Houston Zoo

Las Vegas:

  1. Mimi’s Cafe
  2. IHOP
  3. Olive Garden
  4. Texas de Brazil
  5. Buca di Beppo
  6. Egg Works
  7. Victory Outreach Church
  8. Mon Ami Gabi — Las Vegas
  9. BJ’s Restaurant & Brewhouse
  10. Red Lobster

Los Angeles:

  1. Dodger Stadium
  2. Luminarias Restaurant
  3. The Huntington Library
  4. IHOP
  5. Bottega Louie Restaurant and Gourmet Market
  6. Noypitz
  7. Vegas Seafood Buffet
  8. Resurrection Catholic Cemetery & Mausoleum
  9. San Antonio Winery
  10. Almansor’s Court — Banquet Hall


  1. Marlins Park
  2. The Cheesecake Factory
  3. The Rusty Pelican Restaurant in Miami
  4. Olive Garden
  5. 94th Aero Squadron Restaurant
  6. Perricone’s Marketplace & Cafe
  7. Smith & Wollensky
  8. Fairchild Tropical Botanical Garden
  9. Joe’s Stone Crab Restaurant
  10. Soyka Restaurant

New York:

  1. Yankee Stadium
  2. Citi Field
  3. Dallas BBQ
  4. Bronx Zoo
  5. Saint Joseph’s Church
  6. Iberia Tavern & Restaurant
  7. The Chart House
  8. Max’s of Manila
  9. Maracas New York Night Club
  10. Olive Garden

San Francisco:

  1. AT&T Park
  2. Scott’s Seafood Grill & Bar
  3. Hornblower Cruises & Events San Francisco
  4. Kome Japanese Seafood & Grill
  5. Cypress Lawn Memorial Park
  6. San Francisco Zoo
  7. Scott’s Seafood Jack London Square
  8. The Cheesecake Factory
  9. House of Prime Rib
  10. Jack’s Restaurant

Washington, D.C.:

  1. Nationals Park
  2. Old Ebbitt Grill
  3. Ruth’s Chris Steak House
  4. Fortune Chinese Seafood
  5. Beacon Bar & Grill
  6. Odyssey Cruises
  7. Smithsonian’s National Zoo
  8. National Harbor
  9. Carlyle
  10. The Hamilton

Readers: Will you post about Mother’s Day on Facebook this weekend?

Happy Mother’s Day image courtesy of Shutterstock. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: May 9, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT