National Geographic Uses Instagram Live to Share Perspectives on Covid-19

Photographers and filmmakers document and discuss their experiences

The format will vary between interviews with Nat Geo editorial personnel and live Q&As - Credit by Gabriele Galimberti/National Geographic
Headshot of David Cohen

National Geographic is using Instagram Live to hold discussions with photographers and filmmakers covering the coronavirus pandemic.

The series of videos—a collaborative effort between Nat Geo’s mobile storytelling team and Instagram—quietly began debuting on the publisher’s Instagram account last week but will officially premiere Thursday (April 2) at 11:30 a.m. ET with Academy Award-winning filmmaker Jimmy Chin.

Nat Geo said topic discussions include real-life stories such as a photographer in Milan documenting the effects of Covid-19 and a filmmaker discussing dealing with the unknown, and the format will vary between interviews with Nat Geo editorial personnel and live question-and-answer sessions.

Gabriele Galimberti/National Geographic

Nat Geo director of Instagram Josh Raab said, “Right now, Instagram Live is the best way for our photographers and editors to give on-the-ground updates (photographer Gabriele Galimberti), debunk false information (science editor Nsikan Akpan) and even give advice on quarantining (Jimmy Chin). Their conversational tone feels honest and allows for a direct connection with the audience at a time when people need it most.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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