NBA, Twitter Team Up to Engage Fans as Season Restarts in Orlando

Tweets will be displayed on video boards at the venue

The NBA season restarts in Orlando Thursday night - Credit by National Basketball Association
Headshot of David Cohen

While fans won’t be allowed into the ESPN Wide World of Sports Complex at Walt Disney World Resort in Orlando, Fla., for the resumption of the National Basketball Association season Thursday night, Twitter teamed up with the league on some ways to make them feel like part of the action.

Fans tweeting about the games and using the #NBATwitter hashtag will have the chance to see their tweets displayed courtside on the video boards in the venue during warmups and halftime on opening weekend of the season’s reboot.


Visual effects in the venue will also be affected by a virtual cheering experience, in which fans can digitally root on their squads via the NBA application, NBA.com or Twitter.

National Basketball Association

Tweeting with the official hashtags of teams that are playing will be reflected on the venue’s video boards with graphics and animations.

Hashtag-triggered emojis are back, both for participating teams and the league (#NBA and #WholeNewGame).


On other social platforms, fans will have the opportunity to see their videos featured by taking part in TikTok challenges, and Snapchat’s ground segmentation augmented reality technology will enable them to explore a virtual rendering of the official court via a lens.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: July 29, 2020 https://stage.adweek.com/digital/nba-twitter-team-up-to-engage-fans-as-season-restarts-in-orlando/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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