Social media contest and promotion creator Votigo strapped on its shoes for a campaign it is powering for Neiman Marcus — Christian Louboutin shoes, specifically.
The Sole Seekers social media challenge incorporates Facebook, Twitter, and Instagram, and runs through March 10. The campaign was created to celebrate the footwear maker’s 20th anniversary.
Participants can submit photos of their own Christian Louboutin shoes, the brand’s shoes in Neiman Marcus stores, or the brand’s billboard on Sunset Boulevard in Los Angeles via Instagram or Twitter, and they must contain @NeimanMarcus, @LouboutinWorld, and #NMLoubiLove in the caption.
Multiple entries can be submitted, but each image must be different. Shoes made by manufacturers other than Christian Louboutin will also be given the boot.
The photos will then appear on the Nieman Marcus Facebook page. One random entry will be selected March 10, and the person who submitted the photo will win a pair of Christian Louboutin shoes.
Votigo Co-Chief Executive Officer Jim Risner said:
We are thrilled to collaborate with Neiman Marcus and Morpheus Media to create a first-of-its-kind promotion that truly integrates the visual content of Instagram, as well as Twitter, yFrog, and TwitPic. Running the sweepstakes on the Neiman Marcus site, and on Facebook and mobile, is the perfect combination of a luxury brand that consumers love, plus a great incentive to share across multiple platforms.