Netflix Saw 20% Rise In Viewership Yesterday, Thanks To Sandy

While many businesses felt the wrath of Sandy yesterday, as customers dwindled, public transportation was shut down and shops had to close, Netflix had one of its best days in awhile.  According to Janko Roettgers of GigaOM, yesterday Netflix viewing was up 20%.

A Netflix spokesperson send GigaOM the following statement:

“We currently see about 20% more streaming compared to last Monday.  A lot of it is coming from the East Coast with New York City, Washington DC, Boston, Philadelphia and Baltimore showing a lot of activity on Netflix.  Initially we saw a lot of kids titles being watched, a sign that the kids are staying home from school.  We’re glad we can provide people some great entertainment while they’re hunkered down for the storm and hope everyone stays safe.”

Netflix wasn’t the only business that saw a boost during yesterday’s storm.  Beet.TV reports that by Sunday night The Weather Channel had already broken records with some 40 million video views.  A spokesperson told Beet.TV that Sunday had the busiest day for The Weather Channel thus far, and she expected that yesterday’s numbers would be even higher, although these numbers have not yet been reported.

Like many, I was home watching Parks and Recreation on Netflix last night (although I did have some trouble getting Netflix to work at first, perhaps because the higher than usual traffic).  Were you streaming video to pass the time during the storm?  Let us know in the comments below.

Image credit: auremar via

Megan O’Neill is the resident web video expert here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.