Netherlands to Facebook: Delay Revised Privacy Policy

Facebook’s revised privacy policy? Hold that thought, at least in the Netherlands.

NetherlandsFlag650Facebook’s revised privacy policy? Hold that thought, at least in the Netherlands.

ZDNet reported that College bescherming persoonsgegevens (CPB), the Dutch Data Protection Authority, asked the social network to postpone the implementation of its new privacy policy until it can complete an investigation into how it affects Facebook users in the Netherlands.

CPB is focusing on how Facebook will receive permission from individual users to use their personal information and photos for commercial purposes, according to ZDNet, which added that CPB is authorized to regulate the social network due to its office in the country and the fact that it processes personal data from its citizens.

Facebook said in an email to Dutch newspaper NRC Next:

We are extremely surprised and disappointed in CBP’s investigation. We recently adjusted our terms of service and policy to make them more clear and concise, to display new product features and to clarify how people can control advertising (they see on the site).

We are confident that the changes meet the applicable laws. As a company with an international headquarters in Dublin, we frequently consult with our regulator, the Irish Data Protection Commissioner, regarding product and policy adjustments; this also applies to this change. The regulator oversees whether or not we meet the European privacy legislation as implemented under Irish law. The new privacy policy will take effect Jan. 1 2015, which means that users have been granted more than 30 days to decide whether or not they want to keep using Facebook.

Readers: How will this situation play out?

Image courtesy of Shutterstock. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: December 16, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT