The New Delicious Is Sneakingly Similar To Tumblr

Is it just me or does the new Delicious stacks feature seem familiar...?

Ever since YouTube founders Chad Hurley and Steve Chen acquired social bookmarking site Delicious from Yahoo in April via their new Internet company AVOS, Delicious users and fans have been standing by to see what they were going to do with the site.  Well folks, the site was relaunched earlier this week so the waiting is over!  The new Delicious is actually pretty similar to the old Delicious—they’ve kept the same branding, logo and utility—but there is one major update.  With the introduction of the new Delicious comes a tasty new feature called “Stacks,” which Chad and Steve are calling “Playlists for the Web!”  But I’m gonna go out on a limb and say that stacks should actually be called “Tumblr for Delicious,” but more on that later.

In an interview with Liz Gannes of All Things D, Chad Hurley explains that with the old Delicious, “It became hard when people were adding all this information, tags and links.”  It was easy to search the site if you knew exactly what you were looking for, but if you wanted to discover new content around a specific topic it wasn’t ideal.  On the AVOS blog, the new Delicious team asks, “How can you easily organize the best websites around a topic you know a lot about?”  The answer?  Stacks!

Stacks are collections of links that you can share.  Choose a topic, select some related links and create a “playlist for the web.”  The new Delicious team has put together the following video to show you stacks in action.  Moustaches, anyone?

As you can see from the video, stacks let you easily collect and share groups of related links.  People are already creating stacks about everything from Dog Costumes That Should Be Illegal to Great iPhone Games, photographs and more.

Stacks seem like a fun way to collect and share content but, if you ask me, the stacks feature in the new Delicious seems a little (or a lot) Tumblr-esque.  Stacks basically consist of a lot of content “tumbled” together into a collection.  You can follow a stack, share content from a stack and even save content to one of your own stacks.  Sound familiar?  I’m curious to see whether people start following stacks as religiously as they have started following Tumblr blogs.  I guess only time will tell…

Chad Hurley told All Things D, “A lot of people [are] trying to address the problem of discovery and leveraging curation.  We’re trying to create a broad functionality and audience… We want to celebrate diversity and we want a global audience with many different interests.  This is just the initial stack we’re introducing on top of Delicious, and there will be many more features.”  I guess it is these “many more features” that will differentiate Delicious from Tumblr, but we’ll have to wait and see.

What do you think of the new Delicious stacks feature?  Did you notice its striking similarity to Tumblr?  Share your thoughts with us in the comments below.

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.

Publish date: September 29, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT