New Effects Are Coming for Instagram’s Superzoom Feature

The rollout is in progress

Superzoom when it debuted last October - Credit by Instagram
Headshot of David Cohen

Instagram confirmed that it is in the process of rolling out six new effects for its Superzoom feature, which initially debuted in October 2017.

Superzoom enables Instagram users to zoom in on a single object in a video, with dramatic music in the background, and create three-second Superzoom videos.

The new effects include a heart-filled fog, camera flashes, flames, a big red X and “bummer,” which features black leaves and sad music, Karissa Bell of Mashable reported.

Social and digital media consultant Matt Navarra shared a look at the various Superzoom effects via tweet:


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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