New Media Index: Bloggers Curl Up with Bob Woodward's Obama's Wars; Tweeters Tweet About Twitter Security Breach

Obama’s Wars, Bob Woodward’s new book about internal debate over the war in Afghanistan within the administration of President Barack Obama, was the subject of the most news links shared by bloggers, while the most-Tweeted links were about the Twitter security flaw that directed users of to third-party Web sites, and the most-watched news and politics video on YouTube was also Twitter-related — an ad for the new Twitter homepage featuring its new bird logo — according to the Pew Research Center’s Project for Excellence in Journalism’s New Media Index for the week of Sept. 20-24.

The book by the former associate editor of The Washington Post, best known for his role in uncovering the Watergate scandal, accounted for 35 percent of news links shared via the blogosphere, and Woodward’s former employer also accounted for the rest of the top five: major health insurers deciding to stop offering new child-only health plans rather than complying with rules in the new healthcare law requiring plans to accept children with pre-existing conditions, at 14 percent; the local ABC affiliate in Washington, D.C., firing veteran anchor Doug McKelway, at 8 percent; the accusation that members of the Stryker Combat Brigade in Afghanistan killed Afghan civilians for sport, at 7 percent; and the nation’s largest mortgage companies using a single document processor who said he signed off on foreclosures without having read the paperwork, at 6 percent.

Twitter’s “onMouseOver” security breach accounted for a staggering 58 percent of news links shared via Twitter, and it was followed by: Mashable’s posting of the new trailer for Harry Potter and the Deathly Hallows, at 7 percent; a BBC article about a woman who successfully fought off a bear with a zucchini, at 5 percent; a Wired story on Apple approving a media player for the iPad, also at 5 percent; and another Wired offering about T-Mobile claiming that it had the right to censor text messages, at 4 percent.

The ad for the new was followed on the list of most-viewed YouTube news and politics videos by: a home video of a tornado approaching Brooklyn; a French video of animator and television producer Jean-Luc Delarue apologizing; Bill Maher showing a clip of Delaware Republican Senate candidate Christine O’Donnell from 1999 saying that she dabbled in witchcraft; and another clip of O’Donnell, this one from The Rachel Maddow Show, in which she spoke about masturbation on an MTV show from the 1990s. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: September 30, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT