New York Magazine iPad App Debuts

New York magazine made its entry into the iPad arena Monday, launching an app that offers its “Who Runs New York?” issue free-of-charge as an introduction, with subsequent issues to be available at the newsstand price of $4.99.

The app features enhanced versions of every page of the print edition, along with live feeds from its four daily blogs — Daily Intel (news, politics, business, and media), Vulture (entertainment), The Cut (fashion and beauty), and Grub Street (food and restaurants) — and special pages featuring content from the blogs.

New York added that it is “working to allow free downloads to existing subscribers of the print magazine and plans to be able to offer this soon.”

Editor-in-chief Adam Moss said:

New York‘s readers can now enjoy the complete magazine experience on the iPad, in an enhanced version that is also a portal to the full range of our Web offerings. Each iPad download delivers both a beautifully rendered version of the print product and a simple way to access up-to-the-minute news filtered through the New York lens. The iPad was a perfect vehicle for a full integration of the print and Web experience of New York. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 1, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT