New York Times Paywall Subscription Instructions No More Complex Than Affordable Healthcare Act

Dear New York Times reader,

Hi, it’s me, Arthur, again.

After reading the first FAQ message we sent explaining our new Digital Subscriptions and Premium Products policies, a lot of you responded, “Wha?”

That’s terrific. No, really. Because we appreciate all the confusion, doubt and hostility you’ve expressed. We’re continuing to test options in India. We’re learning from that, we’re fixing problems and everything is good again. Very good.

So here it comes: our big, shiny, new and improved FAQ. I think you’re gonna love it. I know I do. Take care. No worries.

Your friend,
 Arthur Sulzberger Jr.

President, Publisher, and Really Nice Guy Who Is Sympathetic to Your Needs and Concerns, and Absolutely Not A Wildly Overpaid Corporate Drone Who’s Beginning to Panic Because He’s In Over His Head 

1. I subscribe to The New York Times but a lot of days it doesn’t come. Can you do something about this? It’s very annoying. I hate missing Ross Douthat. And Mittens has nothing to tinkly-poo on.

That is not a question pertinent to this particular forum. You should go to and click on FAQ: Getting Rid of Drunk or Incompetent Home Delivery Guys.

2. I do not subscribe to the Times, but I like to read it on the Internet for free. Now I can only read 20 articles a month. Or pay. Why must I pay for something I’ve been getting for free?

Because the superior quality journalism you get from The New York Times costs a pile of dough, you parasitic slacker. Who do you think we are—NPR? Thomas Friedman’s expense account alone is bigger than NPR’s annual budget.

3. But I want to read more than 20 articles a month! I want to read hundreds of articles a month! Though not necessarily all the way through. A lot of them are much too long. I want to look at pictures, too. And do crossword puzzles, though I can’t always finish them. The blogs I can live without.

You know the decent and honest thing to do? Subscribe to home delivery and get The New York Times brought directly to your doorstep every day, rain or shine, by highly dependable, nonalcoholic newspaper boys on superior quality bicycles. As an alternative, of course, you may avail yourself of our new Digital Subscription and Premium Products Plan, but it’s so complex you may not wish to go on living after you read the instructions. (Click here for our assisted suicide app.)

4. Why are you still testing your new plan in India?

We tested it in Canada, but only three people signed up. So we switched to India, which has a much larger population and where, our research shows, we’re particularly loved by hundreds of millions of Untouchables. (Click here for instructions if you are an Untouchable.)

5. How do I get me one a them there Digitalic Submersion things?

That’s Digital Subscription and Premium Products Plan.

6. That’s what I said.

To make things simple, we’ve designated our three options Option 1, Option 2 and Option 4. These options are as follows:

Option 1: Unlimited access to from any digital device, excluding Macintosh computers, BlackBerries and Kindles, and to subscribers living in certain parts of Nebraska (Click here if you live in certain parts of Nebraska.) ($4.73 a week billed every four weeks at $26 a week plus shipping.)

Option 2: Unlimited access to from iPhone, Android-powered phones, Princess phones, Maytag washing machines, plus Times Reader 2.0 and the NYTimes App for the Chrome Web Store, whatever that is. ($8.75 a week billed as $469.12 a year or as 260 zlotys per hour for residents of Lithuania and Burkina Faso.)

Publish date: April 1, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT