Newest Installment in Facebook Live Ad Campaign Focuses on Sports

The multiplatform advertising campaign backing Facebook Live added a new television spot Monday focused on sports.

The multiplatform advertising campaign backing Facebook Live added a new television spot Monday focused on sports.

FacebookLiveSportsTVAd from SocialTimes on Vimeo.

Facebook said in a blog post Monday that 650 million of its users are connected to at least one sports page, adding that Facebook Live videos spur 10 times more comments than non-live videos.

The social network also provided several examples of the use of Facebook Live in the sports world, including:

Behind the scenes: The Cleveland Cavaliers celebrate in the locker room after winning the National Basketball Association Finals; FC Barcelona went live from the pitch after clinching the La Liga title; and Miami Dolphins wide receiver Jarvis Landry took fans along for on-field introductions at the National Football League’s Pro Bowl.

🍾 #NBAChampions

Posted by Cleveland Cavaliers on Sunday, June 19, 2016


Liga 2015-16 🏆

Posted by FC Barcelona on Saturday, May 14, 2016

Pro Bowl team introductions with Jarvis Landry!

Posted by Miami Dolphins on Sunday, January 31, 2016

Question-and-answer sessions: Olympic swimmer and multiple gold-medal winner Michael Phelps confirmed his retirement from the sport during the 2016 Summer Olympic Games; fellow Olympian and multiple gold-medal winner in track and field Usain Bolt from Facebook’s New York office; and ESPN commentator Stephen A. Smith discussing the news that NBA superstar Kevin Durant had signed with the Golden State Warriors.

Posted by Michael Phelps on Saturday, August 13, 2016

Live at FB NY! Hit me with your best questions PUMA

Posted by Usain Bolt on Thursday, September 22, 2016

Posted by Stephen A. Smith on Monday, July 4, 2016

Live shows: Sunday Fantasy Live from Bleacher Report; Real Madrid’s Champions League Final preview; and Warriors Live from the NBA’s Warriors.

Sunday Fantasy Live with Matt Camp and Stephen Nelson

Get your last-minute advice, deep sleepers, and injury news from B/R’s Fantasy Expert Matt Camp!

Posted by Bleacher Report on Sunday, October 2, 2016

Champions League final preview / Previa antes de la final

Watch our Champions League final preview LIVE from the Bernabéu!

¡No te pierdas la previa de la Final en directo desde el Bernabéu!

#APorLaUndecima #RMUCL #HalaMadrid

Posted by Real Madrid C.F. on Saturday, May 28, 2016

Warrior Live, Presented by Zoom

Warriors Live, Presented by Zoom Video Communications! Tune in for live interviews with Warriors players and coaches, plus a look at the season ahead with Warriors TV’s Laurence Scott and radio broadcaster Tim Roye. #GSWMediaDay

Posted by Golden State Warriors on Monday, September 26, 2016

Press conferences: The retirement of Denver Broncos quarterback Peyton Manning; and Manchester United’s Juan Mata and Jesse Lingard introducing the club’s new away kit.

Peyton Manning announces his retirement from the NFL.

Posted by Denver Broncos on Monday, March 7, 2016

LIVE: Mata & Lingard in the new 2016/17 away shirt

LIVE: We're at Old Trafford with Juan Mata and Jesse Lingard to get a better look at our new adidas away kit!

Posted by Manchester United on Wednesday, May 11, 2016

Live games: Wayne Rooney’s Testimonial Match between the English Premier League’s Manchester United and Everton; USA Basketball exhibition games in the run-up to Rio 2016; and high-school football games via Bleacher Report.

LIVE: Manchester United vs Everton

It's Manchester United vs Everton Football Club! Phone and text donations not available outside the UK. Please donate to the Wayne Rooney Foundation online at

Posted by Wayne Rooney on Wednesday, August 3, 2016

"The Coach Who Never Punts" and Pulaski Academy Take On Sylvan…

Watch "The Coach Who Never Punts" and Pulaski Academy take on Sylvan Hills High School on Oct. 14 at 8 p.m. ET in the first high school football game exclusively on Facebook Live #BRVarsityLive

Posted by Bleacher Report on Friday, October 14, 2016

Readers: What are your thoughts on the newest ad in the Facebook Live campaign? David Cohen is editor of Adweek's Social Pro Daily.