BuzzFeed Tops in Publishers’ Facebook Shares for September (Report)

BuzzFeed was responsible for the most overall shares and the most shares of native videos and images among publishers tracked by NewsWhip in September.

BuzzFeed was responsible for the most overall shares and the most shares of native videos and images among publishers tracked by NewsWhip in September.

NewsWhip said September marked the first time that it split out publishers’ engagement with native videos and images.

More details on NewsWhip’s findings for September were offered in a blog post:

This graph (native videos and images) shows a slight shift in order, as sites with more native engagement rise through the chart, while others drop down slightly. For both, the “big three” on Facebook–BuzzFeed, The Huffington Post and Fox News–retain their positions.

Of the top 25, it’s IFLScience that did the best from native, adding more than 7.44 million engagements to its on-site total of 11.48 million. Counting these figures, IFLS jumped from 18th place to eighth, ahead of The New York Times, MTV and Bleacher Report. It gets a huge number of interactions on its images, which are aimed at anyone interested in the natural world. Its videos and images saw average shares of over 65,000 per post in September.

One trend that we see in looking at the native engagement is that broadcasters seem to reap big numbers.

Readers: Did any of NewsWhip’s findings for September surprise you?

NewsWhipSeptember2015 David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 23, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT