Nielsen Social Content Ratings, Week of Oct. 9: All Hail the 2017 BET Hip-Hop Awards

The NFL’s dominance was put on hold by the MLB playoffs

5.802 million interactions across Facebook and Twitter BET

The 2017 BET Hip-Hop Awards rapped their way to the top of the Nielsen Social Content Ratings for the week of Oct. 9.

The event tallied 5.802 million interactions across Facebook and Twitter, more than 10 times the total accumulated by the second-place finisher on the chart for TV series and specials, Riverdale on The CW, at 515,000.

USA Network’s WWE Monday Night Raw pinned the third spot, with 509,000 interactions across the two social networks.

On the sports side, the National Football League’s dominance was put on hold by the Major League Baseball playoffs.

Postseason baseball accounted for six of the top 10 televised sports events in terms of interactions on Facebook and Twitter, led by TBS’ airing of the Chicago Cubs elimination of the Washington Nationals in the fifth and final game of their National League Division Series, at 4.362 million.

The New York Yankees’ elimination of the Cleveland Indians in the fifth and final game of their American League Division Series, on Fox Sports 1 and Fox Deportes, finished second with 4.01 million total interactions, followed by the Minnesota Vikings‘ victory over the visiting Green Bay Packers on Fox (3.048 million). David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 17, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT