Nielsen Social Content Ratings, Week of Dec. 25: Strong Finish for NFL Regular Season

Dick Clark's New Year's Rockin' Eve With Ryan Seacrest led TV series and specials

Week 17 of the NFL racked up interactions across Facebook and Twitter gpointstudio/iStock

The final week of the National Football League’s regular season sacked the Nielsen Social Content Ratings for the week of Dec. 25.

The league’s week-17 slate accounted for seven of the top 10 televised sports events in terms of interactions across Facebook and Twitter, as well as four of the overall top five.

CBS’ presentation of the Buffalo Bills’ playoff-spot-clinching win over the host Miami Dolphins led the way with 2.362 million interactions across the two social networks.

The Cleveland Browns wrapped up only the second 0-16 season in NFL history with a loss to the host Pittsburgh Steelers, also on CBS, tallying 2.22 million total interactions, while third place went to a special Christmas edition of Sunday Night Football on NBC and NFL Network, in which the Steelers routed the host Houston Texans (2.093 million).

New Year’s Eve dominated the list of TV series and specials, with Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest 2018 on ABC atop the list, totaling 1.855 million interactions across Facebook and Twitter.

Fox’s New Year’s Eve With Steve Harvey: Live From Times Square placed third with 404,000 total interactions across the two social networks, while New Year’s Eve Live With Anderson Cooper and Andy Cohen on CNN placed fourth (386,000).

WWE Monday Night Raw on USA Network crashed the New Year’s Eve party by finishing third with 386,000 total interactions. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: January 3, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT