Nielsen Social Content Ratings, Week of Feb. 18: Oscars Run Away With It

The 91st Academy Awards totaled 17.679 million interactions across Facebook, Twitter, Instagram

And the award goes to ... Baona/iStock

The 91st Academy Awards took home the Nielsen Social Content Ratings trophy for the week of Feb. 18.

ABC’s Oscars telecast totaled 17.679 million interactions across Facebook, Twitter and Instagram, even without a host.

Another awards show, Premio Lo Nuestro 2019 on Univision, was a strong performer, as well, with 6.694 million interactions across the three social networks.

Third place went to NBC’s America’s Got Talent (1.656 million).

The National Basketball Association accounted for six of the top 10 on the sports chart, but the top spot went to a college basketball rivalry match-up, as ESPN’s presentation of the University of North Carolina at Duke University garnered 3.184 million interactions across Facebook, Twitter and Instagram.

It was followed by two NBA tilts: Houston Rockets at Golden State Warriors on ABC (2.327 million total interactions); and the Rockets at the Los Angeles Lakers on TNT (1.778 million).

Premio Lo Nuestro 2019 swept the top three on the talent chart. Lele Pons led with 928,000 owned engagements on Facebook, Twitter and Instagram, followed by Anitta (906,000) and Natti Natasha (743,000). David Cohen is editor of Adweek's Social Pro Daily.
Publish date: March 1, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT