Numbers Game: Spec Work Site 99designs Acquires Germany’s 12designer

Spec(ulative) design work hub 99designs is in expansion mode. Ready-made $99 logos for everyone! The company, launched in 2008 as a spinoff of SitePoint‘s design contests, announced today that it has acquired 12designer, a Berlin-based site that solicits spec work exclusively through a contest-based format. Financial terms of the deal were not disclosed. This is the first acquisition for 99designs, which last year landed $35 million in a Series A funding round led by Accel Partners. Eva Missling, founder and CEO of 12designer, has been named general manager of Europe for 99designs. The controversial company bills itself as “an online marketplace for crowdsourced graphic design,” but its original mission statement is more accurate, highlighting its goal to assist “savvy clients” in sidestepping “the usual risk or cost associated with professional design.” And judging by the design of the 99designs website, the company practices what it preaches.

Publish date: August 7, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT