Many years ago, André of the iconic hip-hop duo Outkast rapped “See that rap shit is really just like selling smoke / If you got some fly shit, yo n***** gonna always toke.” That same principle — people will pay for a quality product — applies to The New York Times this weekend.
In an effort to attract new digital subscribers, the Times is giving registered users free, unlimited access to its site and apps from today (September 9) through Sunday (Sept. 11). This is the first time the Times has offered such a wide-ranging deal.
This weekend visitors to Nytimes.com will be asked to log-in or register to unlock the unlimited access. The Times’ typical paywall only allows non-subscribers 10 free articles per month.