NY Times Partners With Virgin America

Friendlier skies.

The New York Times and Virgin America have joined forces to make flying a little less dull. Starting now, flights on the airline will offer select Times content, completely free to fliers.

Times offerings will include breaking news, business coverage, tech, travel (of course) and more. You’ll also be able to sign up for a 30-day digital Times subscription during flights. The subscription will work on the ground or in the air.

“Through this collaboration, NYTimes.com offers Virgin America guests access to some of the best news, information and entertainment content available on the web,” said Times senior vp, consumer marketing, Clay Fisher, in a statement. “Whether they want to catch up on the news, dive deep into an investigative article or sit back and enjoy a Times video, travelers will feel more connected to the world around them when they are up in the air, simply by logging on to the in-flight WiFi.”