NYC Launches Website to Lure Gay Travelers

New York’s tourism bureau, NYC & Company, launched the first-ever Website to promote gay travel to the city. It comes as the 40th anniversary of the Stonewall Riots approaches – June 28. The year-long initiative called the “Rainbow Pilgrimage” encourages the gay and lesbian community, both domestically and internationally, to travel to New York City. In addition to the Website, NYC & Company will advertise in the U.K. and Spain.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.
Publish date: April 7, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT