Nylon Media to Relaunch Nylon Guys

It's baaaaaack.

jared-leto-nylon-guys-0001It’s not often you hear about magazines coming back from the dead, but Nylon Media is doing just that. The company is resurrecting Nylon Guys.

The new Guys—which originally ran from 2004 to 2015—will initially appear as a supplement in Nylon’s March, June/July and September issues next year. Nylon plans to make Guys a bimonthly in 2018 and beyond.

“We are extremely excited to be bringing Nylon Guys back by popular demand from both advertisers and Nylon’s ever-growing audience,” said Nylon president Jamie Elden, in a statement. “In a market where large publishing houses are consolidating print and increasing digital, social, and content platforms, Nylon in the last year has seen significant rise in its print business as part of its explosive growth in its own digital, social, and content platforms.”

Publish date: December 13, 2016 https://stage.adweek.com/digital/nylon-guys-to-relaunch/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT