One in 6 Americans Own an eReader

The market research firm Harris Interactive has just finished up a long survey on how the US is reading books and what we’re reading books on.

A total of 2,183 American adults were polled back in July, and the number of respondents who now own an eReader has doubled in the past year. That’s fifteen percent of Americans, and another 15% plan to buy one in the next 6 months.

The survey also showed that eReader owners bought considerably more eBooks than the general population. While a third of Americans reported they have not purchased any books in the past year, only 6% of eReader owners could say the same. In fact eReader owners were almost twice as likely to buy an eBook (when compared to the general population).

They read more, too; while 16% of Americans read between 11 and 20 books a year and 20% reading 21 or more books in a year, 32% of eReader owners reported that they read 11-20 books a year and 27% read 21 or more books in an average year.

I’m not completely sure why this qualifies as news; it would seem to be common sense that an eReader owner read more and bought more books that the average American. But the increase in users is heartening; they’re my peeps, yo.

For the full data from the survey, please visit Harris Interactive.

image by Cloned Milkmen

Publish date: September 20, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT