In Digital Push, Online Printer MOO Acquires, Readies NFC Business Cards

MOO is growing in more ways than one. The East Providence, Rhode Island-based online printer, best known for its snappy and ultra-customizable business cards, recently acquired personal identity site, from web product incubator HiiDef Inc. Financial terms of the all-cash deal were not disclosed, but MOO plans to keep the website, brand, technology, IP, and customers—the site has attracted around half a million members in 200 countries. Both companies are touting the acquisition as a match made in design-centric, usability-focused heaven. “Identity is core to what we do and this acquisition is a great fit for the MOO brand, giving us a 100% digital identity product to add to our existing range of print products,” said MOO founder and CEO Richard Moross in a statement announcing the deal. “It’s a fantastic complement to our line-up, offering customers a beautiful personal web page that they can use to promote themselves or their business.” In other MOO news, the company will soon release near field communication (NFC)-enabled business cards. The chip-embdedded cards, slated to launch early next year, will allow users to share contact information and marketing content via any NFC-enabled smartphone.