Outplay brings Bubble Blaze to KakaoTalk mobile messaging platform

Image via Outplay Entertainment

Outplay Entertainment has today announced a Korean version of its hit bubble-popping game Bubble Blaze, which has been “extensively modified” with “tight integration” for Korea’s KakaoTalk mobile messaging platform.

“Bubble Blaze for Kakao” will be featured within KakaoTalk, which surpassed 100 million users in July. The game asks players to shoot bubbles towards clusters of other bubbles at the top of the screen, releasing gems and activating power-ups as they complete levels.

The social experience allows players to track their friends’ progress on the built-in level map, send their Facebook friends gifts and more, as everyone works to complete over 80 levels. Bubble Blaze for Kakao has been updated and optimized for the social platform with new challenges, timed levels and additional social features.

“We’re delighted with the success we’ve seen so far for Bubble Blaze and the opportunity to integrate it with KakaoTalk reflects its quality and universal appeal.  We think KakaoTalk’s huge and passionate audience will embrace Blaze’s bubble popping quest to defeat Sir Blackheart,” said Douglas Hare, CEO of Outplay Entertainment, in a company statement.

KakaoTalk has proven to be an incredibly successful platform, with over 5.2 billion messages sent per day. The app is largely monetized through the sale of Sticker packs of emoticons that cost $1-2 each.

The launch of Bubble Blaze on KakaoTalk follows Zynga’s move to release 1Word on social messaging platform Kik. More developers are looking to capitalize on the active user-bases of these popular messaging apps, so we can only expect additional developers to port their titles, or even create new ones, for such services in the future.

Bubble Blaze is available to download for free as a standalone app on iOS and Google Play. You can follow the app’s progress, and that of KakaoTalk, on AppData, our tracking service for mobile and social apps and developers.

Publish date: September 3, 2013 https://stage.adweek.com/digital/outplay-brings-bubble-blaze-to-kakaotalk-mobile-messaging-platform/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT