Pantone Teams with SeaVees on Vintage-Hued Sneaker Line

Picture it: California, 1963. There are oranges and avocados, beach towels faded into chalky pastels, and swarms of surfers toting vanilla-hued longboards etched with bold stripes of eggplant and teal. That’s the old-school California cool palette that shoe company SeaVees plucked from the Pantone archives for the color authority’s latest consumer-directed collaboration: a limited-edition sneaker collection. Named for the date of Pantone’s founding and the release of its first color matching system, SeaVees’ Pantone Universe 09/63 collection is available in seven vintage Pantone colors, with each style sporting a backstay heat-emboss of the 1963 Pantone logo and three-digit Pantone number, for maximum design street cred. Available in men’s and women’s sizes, the sneakers are selling for $125 a pair at the SeaVees website and stores worldwide. Hankering to be the only one on your block with sneakers in PMS433? Act fast. Production has been limited to 1,963 pairs.

Publish date: April 29, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT