Paramount Spreads Word About Pending Upgrades

I discovered a large envelope in my mailbox Monday from Paramount Pictures. Inside was a letter (see above) from the nearby studio (I live within walking distance of Paramount Pictures) detailing the Hollywood Project, a proposed $700 million upgrade that will take 25 years to complete.

Included with the letter was a pamphlet highlighting the history of Paramount Studios and a reply card asking for support of the Hollywood Project. Paramount is wasting no time spreading the word — let’s see how the neighbors respond.



Publish date: September 27, 2011 https://stage.adweek.com/digital/paramount-spreads-word-about-pending-upgrades/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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