PBS NewsHour and The Atlantic Partner to Broadcast Cover Stories

The AtlanticThe Atlantic and PBS NewsHour announced this morning that they are collaborating to bring stories from the magazine to the news broadcast. The first premieres tonight with NewsHour’s Judy Woodruff and The Atlantic‘s Hanna Rosin, whose story on teenagers and sexting is on the November cover.

It’s a first in a series of bringing Atlantic cover stories to broadcast television. In a statement the two news organizations said:

“The NewsHour” and The Atlantic plan to broadcast reports on a wide range of topics over the next six months. The partnership combines the strengths and sensibilities of both brands: The Atlantic’s ideas-driven journalism on issues of import, and the editorial depth and broadcast expertise of PBS “NewsHour”…This is the first broadcast venture of The Atlantic in a year when the brand has been experiencing record audiences and revenues. The Atlantic is having its most successful year in its history, has set new traffic records across all digital platforms, and has seen single-copy newsstand sales grow by more than 25 percent.

The show premieres tonight on PBS.

Publish date: October 29, 2014 https://stage.adweek.com/digital/pbs-newshour-and-the-atlantic-partner-to-broadcast-cover-stories/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT