PBS NewsHour and OZY Media today announced a content and social partnership. Say what?
The nearly 40-year-old NewsHour, co-anchored for the past year by Judy Woodruff and Gwen Ifill, is teaming up with the digital news mag OZY Media, launched in the fall of 2013, to promote each others content online, to also include OZY co-founder Carlos Watson joining Ifill on broadcast to discuss internet trends and highlights.
“PBS NewsHour sets the bar for quality reporting and Gwen has reached the pinnacle of respect in the world of journalism,” Watson said in an announcement. “In just over a year, we just reached 7 million unique visitors last month and are seen and heard by millions more through our partners. As we continue to grow, we’re thrilled to be working closely with PBS NewsHour and sharing a commitment to give our audiences a fun and fresh way to learn about what’s new and what’s next.”
Both media organizations have recently announced other media partnerships. In October, OZY and Nat Geo announced an online and social media content partnership. And later that month, NewsHour teamed up with The Atlantic to produce segments for broadcast based on the magazine’s cover and feature stories.
NewsHour EP Sara Just added in the announcement, “I’ve been a fan of OZY since its September 2013 launch. When the idea to partner with them was first raised, I was eager to make it an early priority as we grow and diversify NewsHour’s content relationships,” Just joined PBS in September after 25 years with ABC News.