People and People.com staffers, pop the champagne (or grab a 40, either way). People.com just set a record for visitors in November, with 72 million uniques, according to Omniture.
That number marks a 26 percent increase from the previous record for People.com, set in September.
The main driver of that traffic was People.com’s coverage of Brittany Maynard, the 29-year-old who chose to end her life. The Maynard piece generated the highest-ever audience of any story on People.com, with more than 16 million unique visitors in one day. Kind of morbid, but hey, it is what it is.
Will Lee, People.com’s editor, was obviously excited about the record-breaking month. He described it as “an incredible achievement.”