Pinterest Cooks Up a New Chefs at Home Initiative for Its Today Tab

New recipes from top culinary names will be shared each Thursday

Pinterest will donate $300,000 in ad budget to Relief Opportunities for All Restaurants, Restaurant Employees Relief Fund - Credit by Pinterest
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Pinterest kicked off its Chefs at Home initiative this week both to aid the restaurant industry, struggling with the effects of the coronavirus pandemic, and to provide inspiration for people quarantined at home and looking to sharpen their cooking skills.

Every Thursday through the end of August, Pinterest’s Today tab will feature new recipes from top chefs and culinary leaders including Giada de Laurentiis, Tanya Holland, Kwame Onwuachi and Andrew Zimmern.

The series kicked off Thursday with contributions from “game-changing” Black chefs including Adrienne Cheatham’s salmon skin chicharrones and Chef JJ’s shoulder pork noodles.

Pinterest will also donate $300,000 in ad budget to Relief Opportunities for All Restaurants and Restaurant Employees Relief Fund.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: July 16, 2020 https://stage.adweek.com/digital/pinterest-cooks-up-a-new-chefs-at-home-initiative-for-its-today-tab/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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