Pinterest Users Are Conducting 600 Million+ Visual Searches per Month

Lens, Shop the Look and Instant Ideas were introduced one year ago today

Pinterest Lens is celebrating its first birthday Pinterest

One year ago today, Pinterest went all-in on visual search technology with its introduction of Lens, Shop the Look and Instant Ideas.

Pinterest said users are now conducting more than 600 million visual searches every month, up 140 percent year-over-year, and the number of people using Lens has doubled over the past six months.

During the past year, Pinterest has made improvements to Lens, including:

Pinterest marked the anniversary of Lens’ debut by sharing these two lists:

Top categories for Lens searches:

  1. Fashion
  2. Home decor
  3. Art
  4. Food
  5. Products
  6. Animals
  7. Outfits
  8. Beauty
  9. Vehicles
  10. Travel

Top trending Lens searches:

  1. Tattoos
  2. Nails
  3. Sunglasses
  4. Jeans
  5. Cats
  6. Wedding dress
  7. Plants
  8. Quilts
  9. Brownies
  10. Natural hair

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: February 8, 2018 https://stage.adweek.com/digital/pinterest-lens-one-year-old/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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